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01 August 2009 @ 07:52 pm
The Man In The White Crocs  
A few weeks back, there was an article in the Washington Post about how the recession has impacted the makers of "Crocs" ventilated foam clogs. One statement that I meant to comment on at the time:

[T]he shoes were hitting a saturation point; the problem with a nearly indestructible product is that shoppers rarely need to replace it.

Obviously, this is a judgment that would be difficult to test definitively, but it's possible that the company is a victim of its own success.

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madfilkentistmadfilkentist on August 2nd, 2009 12:19 am (UTC)
I've heard this kind of claim a lot, but I don't believe it. There are some very durable products that manufacturers continue to make money on. Take something as ordinary and cheap as a wastebasket; how often do those wear out and need to be replaced? But the makers don't go broke.

In the case of Crocs, it looks to me as if they just went out of style. With anything people wear, fashion is going to make most people replace it before it falls to shreds.

Which reminds me, I should locate and re-watch "The Man in the White Suit" one of these days. That's a great movie.
Selkiselki on August 2nd, 2009 11:23 am (UTC)
Most wastebasket makers don't expand way beyond demand. There still is demand for crocs, especially with the stylish dress crocs ... But not to match the way Crocs built up.